Search Engine Optimization is the process of increasing the visibility of websites on search engine results pages.There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind) and black hat (the ‘not so good’ kind).White hat SEO techniques include high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.Black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links.




90% of people use the internet to search and find the products they want to buy and the service they want to use. The starting point for most people is the search they do before they buy anything. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible.

Sites that appear higher up in the search results will get more traffic to their pages, and so potentially more business. Search engine optimization is a good way to obtain high rankings in the organic search engine results instead of spending money on advertising So it’s very important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.

In current times, every business should have a website and every business owner should have the basic understanding of how search engines work and have a marketing plan in place.Adding quality content to your website on a regular basis is a very good SEO tactic. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding relevant and appropriate content will increase your findability. Most searchers keep changing their keywords and do searches a couple of times. If you continually show in these search results, that means that you are gaining more and more mindshare with each potential customer.